cookie policy - My Late Deals


We want to ensure that we’re clear about your privacy when using our Sites (as defined in our Privacy Policy). As a customer you can rest assured that your personal information is treated with the utmost care. We recommend that you read our Privacy Policy which details how we may use your personal information and the circumstances in which it may be shared.

For the purposes of this Cookies Policy, any reference to is define as “we”, “us” or “our”.

what is a cookie?

Before you reach for the tea or coffee, wait, there is no dunking required! A cookie is actually a small computer file which may be downloaded to your computer’s hard drive when you visit a website. Cookies are harmless files which can help improve your experience of using a website because, among other things, they help us to:

1. understand your browsing habits;

2. respond to you as an individual by tailoring our operations to your needs, likes and dislikes by gathering and remembering information about your preferences;

3. monitor which pages you find useful and which you do not;

4. understand the number of visitors so that we can analyse data about web traffic which helps us improve our Sites

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. also works with third parties in providing you services through our Sites and they may set a cookie on your computer as part of this arrangement. We use these cookies to provide relevant advertising to users of our Sites and other sites. We also use these cookies to limit what marketing or advertising is delivered to our customers.

Most cookies are deleted as soon as you close your browser; these are known as session cookies. Others, known as persistent cookies, are stored on your computer either until you delete them or they expire. For example, the cookie used to keep you signed in to your account expires after 90 days.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our Sites and could prevent you from completing some purchases through our Sites.

how we use cookies?

Required – we use a set of cookies which are critical to the functionality of the Sites. They are used to keep a user logged in to the site and to remember previous quotations should the user return to a Site.

Functional – we use a set of cookies to track visitors to help us understand how customers use our Sites. These cookies are only used to help improve users’ site experience. The cookies are placed on the user’s first visit to a Site and they track the user through the Site, where they go, where they drop off, what pages they have problems with, etc.

Marketing – we use third parties to help provide customised advertising and other content to visitors to our Sites and other sites. We also use these cookies to limit what marketing or advertising is delivered to our customers. For example, if you have already completed your car insurance purchase, we will stop showing advertising related to the relevant quote.

So that we can offer you the best possible online experience, new services using cookies may be added to our site from time to time. We aim to keep the cookies information provided here as accurate as possible and use all reasonable efforts to review and update the details.

Although we audit the types of cookies that are used on our Sites, it is possible that the services we use may make changes to their cookie names and purposes. Some services, particularly social networks such as Facebook and Twitter, change their cookies regularly. Although we always aim to show you up-to-date information, we may not be able to reflect these changes in our policy straight away.

web beacons:

Web beacons are a similar technology to cookies; and just like cookies, they can help to deliver an improved online experience. Essentially, they are a clear picture file that is used to keep track of a customer’s navigation through a website or series of websites.

They may also be referred to as “tags”, and are normally used by websites that use third-party traffic monitoring and tracking services, such as web analytics. Web beacons can be used in combination with cookies to gain an understanding of how a website’s users navigate through the Sites. If you would like to find out more about web beacons, you can visit All About Cookies.

third party cookies and content sharing:

When you use the Sites you may see cookies being delivered by third party providers.

Many of these providers will be using cookies to track advertising (see Marketing above) or to help deliver the best experiences for our customers using cookies within’s own cookie policy. However some content on our Sites, such as embedded video, may lead to third party providers such as YouTube setting cookies on your computer, so you should refer to their cookie policy for more details.

If you decide to share our content using social media sharing tools on our Sites, you may be presented with cookies from third party sites such as Facebook, Twitter or Google+. does not control how these sites use cookies so you should refer to the relevant site’s own privacy and cookie policy to understand how they use cookies.

managing your cookies:

You can use your browser settings to accept or reject cookies and delete existing cookies. If you have disabled cookies in your web browser you won’t be able to benefit from using the comparison tools available on the Sites. In order to enable cookies to use our Sites, we have provided the following helpful information for users of various browsers. The majority of web browsers automatically enable cookies as a default setting.

insert image here for examples:

fraud prevention:

Our Sites also use both first and third party cookies as a security measure to protect against fraud and abuse and to help to identify irregularities in behaviour. These may include cookies written with Flash technology. You can manage Flash cookies using the Settings Manager for Adobe Flash Player. Although we don’t recommend taking such action, this tool enables you to disable the use of Flash cookies or limit activity to specific domains. You can access the tool by right-clicking on any Flash content displayed on your browser and selecting ‘Settings’ or ‘Global Settings’ from the drop-down menu.

behavioural advertising:

We have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit. The purpose of these cookies is “behavioural advertising” (also known as “remarketing”), which is a means of showing you relevant products and services based on what you appear to be interested in. If you’d like to opt out of behavioural advertising, please go to the Network Advertising Initiative website.

other browsers:

If you are using an older version of the browsers mentioned above, or a different browser, please refer to the relevant documentation provided through the online help files available for these browsers.

further information:

If you require any further information on cookies including how to see what cookies have been set and how to manage, delete and turn them off visit or please note these are external websites and is not responsible for the accuracy of the information on this sites.

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